Working at the intersection of communications and technology to solve complex challenges.
Working at the intersection of communications and technology to solve complex challenges.
Amy J. Wilson is a user-centered product manager working at the intersection of communications and technology to solve complex challenges. She delivers forward-thinking solutions that are valuable, usable, fit within a designated market and aligned to accomplishing client’s missions. Tackling problems with a left- (usability/analytic) and right- (design/ creative) brain mentality, she has 15 years’ experience building impactful, holistic solutions with multiple government agencies, private companies, and nonprofit clients. Her blend of communications and technology skills enables her to communicate effectively and empathize with clients, stakeholders, and end users, while also being able to design compelling user interfaces.
Front End Web Development Certificate, General Assembly, DC
Innovation and Entrepreneurship Certificate, Stanford University
Product Management Certificate, General Assembly, DC
Design Thinking Lab Certificate, Stanford University
Bachelor of Arts, Communication (Public Relations), University of Maryland
Better Government Movement Manager. Leads a crowdsourced, open-source movement around how to build and sustain a 21st century government. Co-creates with innovators a community of practice and toolkit that defines innovation in the government, how to set the right culture, and to tell stories of government innovation. Led two discovery sprints to study the barriers to innovation and government innovator’s habits to spread proven practices across the government
Founder of the Digital Acquisition Accelerator—the first government-wide technology accelerator—a eight-month program creating change agents within government agencies to inspire a culture shift towards modern design and development practices. In five months, designed and launched the first cohort introducing the concepts of Human-centered Design, Lean Startup, Agile, open innovation, and modular contracting to cross-functional teams from the FBI and the Department of the Treasury. Led a team of 25 members from the PIF and 18F to execute on project.
Wrote the White House Open Data Fact Sheet and managed of the Open Data Innovation Summit celebrating the use of open data during the Obama Administration. Oversaw all aspects of this one-day, 1,200-person, high-profile Summit including content and agenda development, booking talent, marketing materials, data management, attendee registration, staffing coordination, and on-site event logistics.
Co-organized three hackathons during tenure: National Day of Civic Hacking, Hack the Pay Gap, and Veterans Suicide Prevention.
Developed a hybrid online and in-person product to connect entre- and intra-preneurs with meaningful cross-disciplinary projects and teams in 21st century skillsets, including product management, web/mobile development, as well as visual/user experience design. Participants learned entrepreneurial ideals while building out impactful products. Product idea was winner of the General Assembly (GA) Student Hackathon in November 2014, and MVP was be implemented in the GA DC campus in Summer/Fall 2015.
Created a set of assumptions, tests those assumptions, builds user stories/personas and designs a minimally viable product to get in front of users. Continually improves product to meet target users needs. Created a business plan for startup using the Business Model Canvas. Managed the product life cycle with three developers, three user experience designers, and one graphic designer to build out product. Completed regular product status updates to key stakeholders.
Manages the entire product lifecycle for the “My Account” product for IRS, a product that redefines the way IRS interacts with taxpayers, breaks down silos across the Service and provides a user-centric experience. Defines problem and market opportunities; establishes metrics, milestones, and priorities; develops solution options and feasibility analyses; provides design inputs; writes product requirements; works with software engineers to build and test; develops communication and launch plans; measures and reports on product performance; creates contingency plans for product support issues; iterate and improve.
Develops analyses of user segments and user needs through use of market research tools. Coordinates with designers in developing low and high fidelity design mockups as well as clickable prototypes and supporting content/messaging with business and design stakeholders. Develops Product Requirements Documents (PRDs)/user stories detailing business needs for new products and services in sufficient detail to inform product design and development; user adoption forecasts under multiple scenarios based on marketing efforts, trends, and upcoming product releases. Reviews and analyzes customer satisfaction reports to identify issues and actions to address. Storyboards outcomes of analysis to inform future vision/strategy.
Works with AIF leadership to scope out and launch a series of three innovation challenges aimed at “moving communities forward” while providing expert guidance and consulting based on the latest crowdsourcing best practices. Coordinated with clients to identify requirements and objectives while managing expectations. Oversees three live events where the top five finalists of each challenge pitch their solution to a panel of judges to make their case for investment funds from the Aspen Institute. Conducted pre-event pitch coaching with teams prior to Festival. Challenges received more than 100 ideas, 1,300 comments and 9,700 votes and participation from more than 45 states and 72 countries globally. VP of Aspen Institute stated that challenges gained “more traction than anything I’ve [she’s] seen in more than 10 years.”
Accelerates the identification and adoption of innovation through Booz Allen’s Innovation Ecosystem: a series of products designed to identify, assess, and create solutions for real-world problems with market clients, capabilities, regions, and the firm at large. Using Lean Startup principles, built targeted innovation challenges and measured their effectiveness for more than 25 clients throughout the firm. Piloted innovation programs across the Enterprise to prototype, test, assess and scale smaller innovative sub-cultures. Created the “Booz Allen Improvement Challenge” with a C-suite executive to help ideate, track, measure and actualize solutions to improve Booz Allen’s infrastructure. Sets the vision for and develops standards for innovation services throughout the firm. Demonstrates thought leadership through best practice creation and training bootcamp for a variety of innovation principles. Delivers services with a strong customer-oriented mentality. Redesigned an Ideas Festival Summit to meet the current needs of the Booz Allen innovation program, with the goals to ideate, inspire, and interact with more than 650 attendees and 35 workshops, talks and sessions. Oversaw TED-Style talks to engage thought leaders from Booz Allen, startups, Microsoft and Intel. Implemented day-long design thinking hackathons to solve real-world problems: mental wellbeing in the workplace and veterans homelessness in Washington, DC.
Led Design Thinking workshops to help solve veteran’s homelessness in Washington, D.C. and Give an Hour to improve mental health conversations in the workplace. First Lady Michelle Obama praised efforts in resulting national mental health campaign “Change Direction.” Conducted design research through customer interviews, creation of user personas, and a journey mapping exercise with members of the U.S. Chamber of Commerce, Department of Veterans Affairs, D.C. Government, and partnering organizations tackling this project. Created a customer journey map and a series of personas to help understand the homeless veteran journey throughout life that may have contributed to homelessness. Held a series of three design thinking workshops with more than 65 Booz Allen consultants to empathize with various personas on target problems, understand and reframe problem statements, create, prototype and test possible solutions.
Transformed the strategic visioning process of the QFR into a transparent and collaborative crowdsourcing site, creating a dialogue between more than 3,000 non-traditional stakeholders. Used crowdsourcing to identify emerging issues and opportunities in four key focus areas, as well as collected feedback on various plausible scenarios in future wildland fire management conditions, including involvement of non-traditional stakeholders in the solution. Set the vision, project, and outreach plans and executed upon stated plans to be on schedule and under budget. Oversaw a developer/designer Directed outreach strategy, writing, and dissemination of communications via traditional and social media channels. Provided regular metrics reporting to client through Google Analytics. Used metrics and qualitative user data to pivot and adjust campaigns as needed. Managed client relationship in an inclusive and hands-on manner to make clients feel that they are co-creating the future.
Product manager and lead user experience designer of the Booz Allen “Innovation Playbook”—an interactive self-service web site that captures Booz Allen’s innovation philosophy and methodology. The Playbook includes more than 250 web pages of how to documents, toolkits, tip sheets and case studies to help prepare one’s mind and team for innovation, define/deconstruct problems, generate ideas, and build solutions ready for the marketplace. The Playbook is being used across Booz Allen and its clients to define and interpret innovation principles, events, and tactics on projects.
Pioneered Booz Allen’s “Innovation Ecosystem”: tools and events to increase the ability of employees to generate ideas and manage the innovation process. Most notably in this Ecosystem are challenge-based (The Garage Challenges) and grassroots (Idea Exchange) crowdsourcing platforms, as well as in-person events aimed at ideation. Personally oversees user adoption and change management activities to embed the Ecosystem into the fabric of Booz Allen. Identifies, incubates, develops, pilots, and deploys strategies, change management actions, and methodologies to increase the innovation maturity of Booz Allen to help identify problems and offer more effective solutions. The BCI initiative uses social, collaboration, creative, and mobile solutions as tools to effect change to make Booz Allen more innovative and agile. To accomplish these tasks, serves on a small, diverse, multidisciplinary “Innovation Strategy and Crowdsourcing Team” that collectively envisions and implements strategies.
Established Booz Allen Hamilton’s first “Innovation Maturity Diagnostic” that measures an organization’s innovation effectiveness over six different dimensions and 23 major drivers. Among these areas is an individual’s ability to generate ideas, an organization’s ability to manage innovation, and an organization’s need for innovation. The Diagnostic is comprised of an online survey and series of one-on-one interviews. Tailored Diagnostic to DoD client to assess the client’s ability to build and sustain innovation. Engaged more than 100 employees from across the Enterprise in a survey or interviews. Mapped findings against industry standards to uncover strengths and weaknesses and offered recommendations for improvement. The client implemented findings.
Advisor, Innovators Box, 2015-2017
Booz Allen Excellence Award, 03/2016 & 02/2014 (2 Times)
Speaker and Panelist, Creative Jump Creativity Conference, Innovators Box 08/2016, 03/2017
Panelist, Creativity in the Government Sector, WeWork and Innovators Box, 07/2016
Panelist, Women in Technology Breakfast, General Assembly, 02/2016 and 08/2016
Panelist, State of Social Media for the Next Generation of Givers, General Assembly, August 2015
Finalist, Booz Allen Excellence Award, “Building a Culture of Innovation”, 2015
Panelist, Profile of Success for Product Managers, ProductCampDC, October 2014
Winner, Booz Allen Excellence Award, “It Gets Better” Video, 2014
Distinguished Service Award, Docs In Progress, Internet, Television and Video Association of America, 2013
Finalist, “Idea Generation and Innovation Through Social Media”, Booz Allen Ideas Festival, 2011
High5 Award, Booz Allen Hamilton, Innovation Maturity Diagnostic, 03/2014
Performance and Team Award, Booz Allen Ideas Festival, 09/2013
Planning Team, Booz Allen Ideas Festival, 2012-present
High5 Award, Booz Allen Hamilton, 01/2012 and 05/2011
Performance and Team Award, Booz Allen BrainStorm, 04/2011
Team Leader of the Year, AmeriCorps National Civilian Community Corps, 05/2007
Presidential Volunteer Service Award, 05/2007
“Excellence in Leadership” Award, URS Coleman, 05/2006
Adobe Creative Suite
Drupal and Joomla!
Final Cut Pro
IdeaScale, InnoCentive, & Spigit
Website & Software Wireframing
Wordpress & Squarespace